• 80%

  CVR vs. TikTok benchmark

• 110%

  higher CTR vs. TikTok benchmark

• +45%

  newsletter open rate vs. internal benchmark

Infused Energy boosts newsletter sign-ups using Smart+ and Instant Pages on TikTok

• 77%

  increase in app downloads

• 14%

  lift in our KPI event volume

• 62%

  Web-based lead generation

A Strategic Lever for Performance Growth: TopView with Instant Page + App Promotion Campaigns

• 3.4M

  total video views

• 1.03M

  reach in 14 days

• +59K

  clicks with 69% lower CPM than average

Brewed for the TikTok Generation: Nescafé’s Strategy to Spark Awareness with Cloud Coffee Trend

• 23.7%

  Ad Recall

• 250K

  Leads

• 227

  Videos Created (UGC)

Celebrating Paleta Payaso’s 50th Anniversary with smiles and a Brand Effect on TikTok

• 180M

  Impressions (+8% vs 2023)

• 1.9M

  Interactions (+126% vs 2023)

• 11M

  Views

Innovating flavor and brand connection with Atún Dolores® 2.0 on TikTok

• >500

  Form submissions

• >10K

  Clicks

• -15%

  CPA

Education consultancy firm generates over 500 Instant Form submissions through Lead Generation campaign on TikTok

• 33%

  Sales above initial forecast

• 5Months

  Sustaining Ad recall (x2 more than the region standard)

Cómo una campaña de branding en TikTok impactó las ventas de la marca

• +15%

  incremental lift in unique users in January

• +3pp

  incremental lift in brand awareness in October and December

• -50%

  incremental CPA compared to the ceiling price

Finding new students for Estácio using a full-funnel strategy on TikTok

• $0.98

  CPM​

• -30%

  cost per app install​

• +1.1%

  app installs​

Driving app installs for Saudi-based couponing app, SahSeh​

• +9%

  Increase in leads collected*

• -11%

  Decrease in Cost Per Lead*

• +29%

  More Leads converted to customers*

Driving lower cost per lead with improved user experience on the Question Card Instant Form.

• 34M

  views

• +3,6K

  followers

• 40K

  votes

Boosting the power of the TikTok community for the launch of their first nail jewelry collection: TOUS Claws

• 16.4%

  CVR

• >2.5K

  Total clicks

• >300K

  Reach

Driving engaged users on TikTok to purchase their product with TikTok Instant Page and Display Card with Conversion campaign